The numbers show that, shaky economy or not, Americans are sparing no expense in order to be festive: We collectively dropped $7 billion on Halloween last year, and another $6 billion on Christmas decorations. And the Super Bowl? That’s when we’re really expected to go all out.
According to a National Retail Federation survey, consumer spending related to the Super Bowl will hit an all-time high this year. Spending will average $63.87 per adult viewer, up from $59.33 last year. When totaled up, spending on Super Bowl parties and related merchandise—jerseys, beverages, pigs-in-blankets, and so on—is expected to reach a whopping $11 billion. That’s a lot of pigs in a blanket.
Michael Vick will take the field on Sunday wearing the uniform of the Philadelphia Eagles, who took him in after his imprisonment for helping to run a dogfighting ring.
But thanks to his personal bankruptcy filing after he went to jail, he will also be playing for BMW Financial Services, Dodson Pest Control, Summertime Pool and the Monticello Woods Homeowners Association. They are not sponsors. Instead, they and many others have a claim on his future earnings.
Bankrupt professional athletes are a sad fixture on the sports scene, and Mr. Vick isn’t even alone among quarterbacks who have hit the financially injured reserve list. The former Cleveland Browns star Bernie Kosar and the current New York Jets backup, Mark Brunell, have had their brusheswith bankruptcy, too.