Beware the Effect of Price Anchoring In short, price anchoring refers to the practice of establishing a high reference point against which you’ll compare prices when evaluating a deal. The goal here is to make the current price seem small by comparison. And guess what? It’s not very hard to do this because we’re hard-wired to make relative comparisons in such situations.
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Beware the Effect of Price Anchoring

In short, price anchoring refers to the practice of establishing a high reference point against which you’ll compare prices when evaluating a deal. The goal here is to make the current price seem small by comparison. And guess what? It’s not very hard to do this because we’re hard-wired to make relative comparisons in such situations.