“If you can find a better price, we’ll beat it, or just give you the car!!!”
Car salesman don’t exactly have the best rep. We all know that. But, we can learn a thing or two from their sales tactics that will help us avoid unnecessary purchases down the road.
For instance, there are two different car dealerships in my area that say “If you can find a better price, we’ll match it, or just give you the car!” This is a classic example of an psychological tactic that’s supposed to mitigate the risk element in a customer’s mind. It’s designed to make you think, “This has to be the cheapest possible price on this car. They don’t want to just give it away!”
But think about it—how many cars do you think they’ve “given away” based on this guarantee? ZERO! Just try to think of a situation where it would be better to give someone a car for free instead of beating a legitimate competitor’s price. If it actually existed, this post would be about A PLACE WHERE EVERYONE CAN GET A CAR FOR FREE.
You’re probably thinking that you’d never make a purchase just because of an outrageous guarantee. But, have you ever been convinced to buy something after someone said “If you don’t like it, simply return the item for a full refund—no questions asked.” Now guess how many people actually take the time to get a refund. Less than 5%. People are lazy, and even if they don’t like the product, most won’t take the time to go through the hassle of returning it!
So, if you find yourself being talked into a purchase based on the conditions of the sale instead of things that have to do with the product itself, take a step back and rethink your decision.