How the Offer of 'Free Shipping' Affects On-line Shopping

For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10, says Wharton marketing professor David Bell.

Just one example of how money and psychology are so intertwined.

59 Notes/ Hide

  1. justlookatyou reblogged this from moneyisnotimportant
  2. k8twopointoh reblogged this from moneyisnotimportant and added:
    Thinking of shopping from the internet now. moneyisnotimportant:
  3. educoelho reblogged this from moneyisnotimportant
  4. writethisdown- reblogged this from moneyisnotimportant
  5. letsnotplayinnocent reblogged this from moneyisnotimportant
  6. hanadelrey reblogged this from moneyisnotimportant
  7. thebottom-line reblogged this from moneyisnotimportant
  8. the-randomization-theroy reblogged this from moneyisnotimportant
  9. acrypto said: I compare both before I make a decision.
  10. beenjamminable reblogged this from moneyisnotimportant
  11. wearecreativefriends reblogged this from moneyisnotimportant
  12. thumbtribe reblogged this from moneyisnotimportant
  13. hardcoresoftcore reblogged this from moneyisnotimportant
  14. makingmine reblogged this from moneyisnotimportant and added:
    Guilty as charged! Also, further proof I was on to something with my Marketing and Psychology double-major ;)
  15. amnesiatits reblogged this from moneyisnotimportant
  16. personalfantasia reblogged this from moneyisnotimportant and added:
    Buy pointless shit you think you need.